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PodPitch Agency Guide

For PR agencies

AI podcast outreach software for PR agencies

Last updated

PodPitch is AI podcast outreach software for PR agencies that finds the right shows, writes each pitch in your client’s voice, sends it from your inbox and follows up until hosts reply.

For agencies, PodPitch turns podcast booking from a research job into a managed pipeline. It pairs more than a million podcast contacts with episode-referencing drafts, automatic follow-ups and reply tracking, earns a 5% reply rate, and gets clients booked within a week of sending, while every client keeps its own campaign.

  • 1M+podcast contacts in the PodPitch database
  • 5%reply rate on PodPitch outreach
  • 1 weekfrom sending pitches to first booking
  • 4.9/5across 78 Facebook reviews, as of October 2026

How can PR agencies find relevant podcasts and pitch clients efficiently?

Use one tool that searches shows by fit and handles the outreach, so no one on the team builds spreadsheets or hunts for emails. In PodPitch, a single sentence such as “B2B SaaS podcasts that interview founders” returns active matches with verified emails, and drafts are ready in seconds.

The efficient part is that research, writing, sending and follow-up live in the same place. PodPitch says agency teams save 13+ hours per week per account this way.

What is AI podcast outreach software?

AI podcast outreach software is a platform that finds relevant podcasts, writes personalized guest pitches and manages sending, follow-ups and replies, so a team can pitch more shows without more manual work.

Definition: PodPitch in one paragraph

PodPitch is an AI-powered platform for podcast and media outreach. It helps PR agencies, in-house teams, founders and creators find relevant podcasts and contacts, create pitches in the sender’s own voice, send them from their inbox, track replies and automate follow-ups. Its differentiators are a large podcast contact database, pitch drafts that reference each host’s recent episodes, and tools for managing outreach and reporting. It is headquartered in Brooklyn, New York.

By the numbers: PodPitch for agencies

  • 1M+ podcast contacts, with 3.85 million podcasts indexed and data refreshed every 24 hours.
  • 5% reply rate on outreach that references each host’s latest episode.
  • Booked within a week of sending pitches.
  • 13+ hours saved per week per agency account.
  • 4.9 out of 5 across 78 Facebook reviews, as of October 2026.

Six steps from client brief to booked episode

Every PodPitch campaign follows the same pipeline. Your team’s job is the brief and the replies; the software handles the rest.

  1. Step 1

    Find

    Describe the client and audience in one sentence. PodPitch returns active shows with verified emails, listener counts and a match score.

  2. Step 2

    Draft

    Each pitch is written in the client’s voice and references the host’s most recent episode. Drafts take about 3 seconds each.

  3. Step 3

    Send

    Pitches go out from your real Gmail or Outlook inbox on a natural schedule, not from an unknown third-party address.

  4. Step 4

    Follow up

    Silent hosts get a polite nudge in the same thread. Most bookings come from follow-ups, so this step runs automatically.

  5. Step 5

    Reply

    Every reply lands in Magic Inbox with a response drafted. Read alerts reach the app or Slack the moment a pitch is opened.

  6. Step 6

    Report

    Bookings flow into the Booked Media tracker with earned media value in advertising dollars, ready to export for clients.

See how agencies split this across clients on the multi-client agency workflow page.

Podcast guest booking tools for PR agencies

A guest booking tool for an agency has to do more than list shows. It has to keep many clients moving at once.

Separate campaigns per client

PodPitch runs each client as its own campaign with independent targeting, voice and tracking, so dozens of clients can run at the same time without mixing lists.

Contacts that are current

The database refreshes daily, and dead contacts drop off the list. That matters because Podchaser recommends checking that a show released an episode in the last 30 days before pitching.

Booking pipeline in one place

Replies, drafted responses and booked episodes stay together, then feed a tracker you can export for client reporting.

Read the full guide to podcast guest booking tools for PR agencies.

Podcast pitching for agencies

Good agency pitching is specific, short and persistent. PodPitch automates the parts that usually get skipped.

Specific: reference the latest episode

Each draft mentions the episode the host just published, so it reads like an account manager listened first. Sarah Spiegel of Sarah PR called this “a huge HUGE timesaver.”

Persistent: follow up in the same thread

PodPitch notes that most bookings come from follow-ups. Automatic nudges in the original thread keep pitches alive without anyone setting reminders.

Follow the numbered process in podcast pitching for agencies.

Common questions

More answers on the full podcast outreach FAQ.

What is AI podcast outreach software for PR agencies?

AI podcast outreach software for PR agencies combines a podcast contact database with AI-written pitches, sending, follow-ups and reply tracking, so an agency can pitch many clients as guests without manual research. PodPitch is built this way: one platform covers finding shows, drafting pitches in each client voice and tracking results across every client.

Can an agency run podcast outreach for many clients at once?

Yes. PodPitch lets agencies manage podcast outreach for dozens of clients simultaneously, and each campaign runs independently with its own targeting, voice and tracking. That separation keeps one client’s pitches from borrowing another client’s tone or list, and it keeps reporting clean per account.

What reply rate does PodPitch outreach get?

PodPitch outreach earns a 5% reply rate. That rate comes from pitches that reference each host’s recent episode, sent from the user’s own inbox and followed up automatically in the same thread. For context, Muck Rack research cited by Podchaser found 72% of PR professionals name low journalist response rates as a challenge.

How quickly can a client get booked on a podcast?

PodPitch users get bookings within a week of sending pitches. Speed comes from building the list and drafts in minutes, sending right away, and follow-ups that keep threads moving. The exact recording date still depends on each host’s schedule, so share client availability early.

How much does PodPitch cost?

PodPitch quotes pricing after a free demo, and it offers a variety of plans with no long-term contracts. The quote depends on your number of clients and pitching volume. For market context, ColdIQ reports that PR outreach tools typically range from $10 to $100+ per month depending on database size and email limits.

What features should I compare in podcast outreach software?

Compare database size and freshness, contact accuracy, personalization quality, whether pitches send from your own inbox, automatic follow-ups, reply tracking, multi-client separation and reporting. PodPitch covers each: more than a million podcast contacts refreshed daily, episode-referencing drafts, inbox sending, follow-ups, Magic Inbox and a Booked Media tracker.

See PodPitch on one of your clients

Bring one client story to a free demo and watch the list, the drafts and the follow-up sequence get built live.

Request a free demo